Although consumption potential and demand in market is huge, with change in business model, focus of hotel development has been to improve brand and quality of hotel. Today I would like to share with you some new hotel management challenges:
In general, hotel market of my country has a large consumer potential and demand, but structure of consumption is changing, and mode of operation and management directly affects quality and profitability of enterprises. Cultural specificities are critical to a sustainable development strategy. enterprises.
Focus on changes in demand
Due to investment structure factors in second and third tier cities in my country, a large number of new real estate developments support first-class hotels, resulting in an imbalance between supply and demand, low occupancy and housing prices. which cannot grow. Mutual price suppression and vicious competition are common. As a result, company loses money, owners are dissatisfied, managers are depressed, and staff turnover is high. Products of high, medium and low quality must be developed intelligently in accordance with needs of regional market. At present, a large number of international brands have entered third and fourth tier cities one after another, and their performance is not very good. Firstly, market is not supported, secondly, management cost is high, and thirdly, membership split effect difficult to reproduce.
Focus on multifaceted nature of Internet
The Internet has changed way people live and has also revolutionized hotels. Hospitality businesses are losing a lot of money while OTA businesses are making huge profits. Online booking is fast and convenient. It is good that source of tourists has spread to all corners of country. However, if hotel management is a bit careless, bad online reviews can also damage company's reputation. In addition, there are still shortcomings in current network management. Trolls can use internet to swap right and wrong. and confuse black with white. The hotel is in a passive state again. High OTA fees have also increased burden on hotels.
Focus on performance management
In recent years, characteristic, cultural, themed, boutique and luxury hotels have been constantly born. This is a sign of a mature market. Different consumer groups have different consumer habits and needs. It is right choice for hotel to become a distinctive selling point by creating features to increase competitiveness. However, due to our lack of understanding of concepts between characteristics and culture, characteristics and themes, boutiques and themes, etc., there really are not many successful cases in China, so there is a phenomenon of copying from east to west and blindly following trend. . Many hotels have strong cultural identities, but their core products are out of place.
In this issue of Xiaoji, you will learn about several new issues for hotel managers, so that hotel owners can better understand new points that need to be paid attention to in development of hotel industry in the era.