Currently, 95% of country houses are unprofitable, often go bankrupt, why? see my analysis

Original: Li Sheng

In recent years

B&B industry in many places around country

As a starting point for agricultural supply-side structural reform

Viewing the homestay industry as a breakthrough for rural revitalization

Constant search for innovative development models

National

There are more than 200 norms and standards for homestay

Waiting for document to be published

Among them, 23 provinces, municipalities and autonomous regions have issued regulations to support homestay

This and all aspects

Compared to a relatively large farmhouse

A country house is more stylish and emotional

More design sense

It's more like temporarily putting aside poetry and distant places after present

Add

The country also actively supports country houses

Take townspeople

Use holidays to "go to countryside for a few days"

Seen as a new growth point for rural economic development

A lot of money

All labor and material resources went to countryside

What about result?

According to my statistics

Damn lesson

95% of country houses in China lose money

For

Let everyone make fewer detours

Today

Let me share with you some of pitfalls of homestay industry

1. Feelings

Sell feelings as commodities

Ignoring essence of product

Homestay with feelings

Actually

Emotions and reality are separated by thousands of kilometers

Guest

I won't pay for feelings

When you put your feelings into homestay

Including site selection. Negotiations

There are also teams that are unhappy and leave

I can get up and clean toilet myself

There are also different types of staying up late

So

If you're just investing in homestay based on how you feel, you should rest early

Second, make money

Low and peak seasons are characteristic of country houses

B&B in tourist attractions

In general, business is better only in summer and on holidays

And country houses around city

Practically no one comes on weekdays

But corresponding rent

First staff costs and other operating expenses. Where to make a profit?

Third, site selection

I'm sharing an offer

The three elements of real estate success or failure. Location

Lot or location

bed and breakfast

The Three Elements of Success or Failure

Site, site or site

If you choose a site based solely on your wits, you will fall into a hole

Fourth, don't understand yourself

OK

A product is what others say. It is not self-proclaimed

Products for cows

Good layout, appropriate hardware design

Upholstered furniture and various small details

Architectural design, construction, finishing, upholstery

furniture, accessories, dishes

Disposable items should be made in same style

Even if

A small detail is not enough, your product is not good enough

High Popularity

First, be able to speak. Secondly, speak in a good way.

Where

Conversation includes talking to guests

Enables

Participate in various homestay exchange meetings and do first-hand work over great coffee

Good channels include traditional and new media

Good and stable service

OK

What can be standardized should be standardized

If you cannot express transformation, you must emphasize love

Stability means always maintaining good standards

Even if you're in a bad mood...

B. Capital

Homestays don't take money easily

Especially money of investors who don't understand what homestay is

Especially a group of non-professionals

I feel

Capital can undermine any industry

If you do this, there is a 90% chance you will lose all your money

bed and breakfast

This is serious business

Let's take some popular homestay options as an example

The decoration of their single room reaches hundreds of thousands

Destroyed building

The initial investment of a few million is still relatively small

Not to mention team building

Brand promotion and daily maintenance, wear

Such high quality

Even if homestay is sold at a high price of thousands of yuan per night

The return period is also very long

Six, management

People matter

Best Homestay

There is no stable personnel management, also in vain