European hotel brand! What means did you use to enter China? Why? Did it work out in end?

Original: Li Sheng

Zhangjiajie

North Hotel and Zhangjiajie

Oaks Resort Hotel project officially signed

Brands

There are luxury hotel brands

Norhan Select Hotels & Resorts

This is official entry into Chinese market

Norkhan Select Hotel

This brand

It belongs to NH Hotel Group.NH Hotel Group

Its Chinese name

Northern group of hotels

This means "sincere is a promise, but perfection is like John"

Represents

Amazing deep Chinese culture

And serve sincerely

We promise to give guests an unforgettable experience that exceeds all expectations

Formerly

NH Hotel Group

Hand in hand with HNA Hotel Group

Chinese buyers know this

This Chinese name was published at time

Times have changed

After several rounds

NH Hotel Group was acquired by Miele International

His brands

Introduced in China by Fengyue Mino

Me now

Let's talk about it

The development of this old European hotel group

Extension path

NH Hotel Group

Started in 1978

First store

Opened in Pamplona, ​​a city in northern Spain

Ten years after founding

The group is developing steadily

Our hotel

There are footprints all over Madrid

Barcelona and other major cities in Spain

By end of 1995

NH Hotel Group

54 hotels in Spain

Become one of leading city hotel chains in Spain

His brands are as follows:

NH Hotel Group

There are 3 hotel brands

Medium business brand

North Hotel, NH Hotels

Super luxury brand

NH Collection.NH Collection

Nhow Hotels.nhow Hotels

NH Hotel Group

Strategic Commitment to Culture

In 1995

Mario's presentation today

Vargas

Llosa NH Short Story Award

N.H. Stories Mario Vargas Llosa Awards

Designed to help beginner writers

Encourage public participation in reading and writing

Later in later years

NH Hotel Group

Approved by quality of service and staff

One of most closely related development institutions

This initiative

To this day - Corporate University

This is NH University

For all employees

Established to provide a full spectrum of lifelong learning

In 2000

NH Hotel Group

Acquired Dutch hotel chain Krasnapolsky

After this transaction

NH business scale doubled

At same time owns 168 hotels

7300 employees

Imprints in 15 countries

Here

Became third largest group of hotel chains in Europe

and do it

Market leader for most popular destinations

In 2001

NH Hotel Group

Acquisition of Mexican hotel chain Chartwell

In 2002

NG continues

International growth strategy based on mergers and acquisitions

purchased

German hotel chain Astron Hotels

Total 53 properties added

In 2006

purchased

Italian hotel chain Framon and Joll

After….

NH Hotel

Become undisputed industry leader in Italy

In same year

The group opened first nhow hotel in Milan

In 2007

NH Hotel

341 hotels in 21 countries on three continents

Eat from

Nearly 20,000 employees from 115 nationalities

In 2009

North Carolina and Spain

Hesperia hotel chain

Agree

Amalgamation of relevant hotel management businesses

After this transaction

NH Hotel Group

He replaced Hesperia

Operating 51 owned and operated hotels

After several turns

After massive expansion

Zoom in

No

Let NH Hotel Group financials look good

Started in 2008

NH Hotel Group

I sold hotel assets one by one

2013

HNA

€234 million

Investment in NH Hotel Group in debt crisis

Get 20% share

Coming soon

HNA continues

Increase your share to current 29.5%

Sit still

The largest shareholder of NH Hotel Group

In 2016

To realize goal of globalization

HNA Hotel Group

Announcement of a Joint Venture with NH Hotel Group

Target

Implemented at operational level

HNA Group

51% owner of joint venture

NH Hotel Group owns 49%

Joint venture

Full autonomy

Simultaneously

Can independently sign contracts and form alliances with other companies

IT system provided by NH

Work experience, management style and hotel brand

HNA Hotel Group

Provide personnel and opportunities to explore Chinese market

Simultaneously

NH Hotel Group

This is third largest group of business hotels in Europe

Rated by Hotels magazine. in US this year

Takes up space in world

25 largest international hotel chains

The appearance of variability

At end of 2017

Debt crisis in HNA

Start gradually selling existing hotel assets

In May 2018

Miele International

Invested 192 million euros in NH Hotel Group

Then

Gradually own capital of HNA

After half a year

International Miele Group

Official announcement

Completed tender offer for NH Hotel Group

Obtained a total of 94.1% of shares

At that time

On acquisition of NH Hotel Group

Hyatt Hotel Corporation

It used to be a strong competitor for Miele International

But in end

This old European hotel group

It is still in pocket of Miele International from Thailand

Join Miele

Yes

Successful acquisition of NH Hotel Group

Mile International

Milestone

In Ling group

Double the number of hotels managed

The location is more extensive to radiate Asia

Australia, Middle East, Africa, Europe

Latin America and America

Currently

Miele Hotel Group

Over 530 hotels

Where

NH Hotel Group

More than 350 branded hotels

Add

3 main brands of NH Hotel Group

Miele Hotel Group

A total of 8 distinctive hotel brands

Brands are as follows:

Therefore

For NH hotel group

Miele International

Good choice

Except for hospitality

Mile International

Owner of one of largest catering companies in Asia

Also in Thailand

One of largest distributors of lifestyle and retail brands

Miele Retail Group

One of largest lifestyle brand operators in Thailand

Business

Gap, Charles and Keith, Pedro, Toomey

And other fashion brands

Therefore

Mile International

Can draw on experience in food and beverage industry

Support NH Hotel Group

It's in a restaurant

Lifestyle investment and retail space

Extremely complement each other

Increasing thereby

Improve customer experience and increase revenue potential

Actually

Being a leader in Asia

Mile International

Always interested in investing in European companies and brands

In 2016

purchased

Portuguese hotel brand Tivoli Hotels & Resorts

Tivoli Hotels and Resorts

At end of 2017

He bought it

Large stake in British catering company Corbin & King

In 2021

Miele hotel group and country garden

Fengyue Hotel and Resort established Fengyue Minor

China Holdings Limited officially established

Full responsibility

Anantara and Nurhan collection in secondary hotels

Tivoli, Nuohao, Avani, Nuohan and Oak

These seven brands

Business Development in Greater China

Working on hotel operations, marketing and branding

Early entry into Chinese market

Layout plan of Hainan Airlines and NH Hotel

In 2020, number of hotels will reach 120-150

Currently

The development of NH hotel in China suffered several setbacks

Step by step into the future