I’ll tell you about hotel’s marketing formula: why use it, attendance, promotions, increment, etc.

Original: Li Sheng

I use

System Perspective

Look at work of hotel

Only stream and promotions

The flow is divided into inflow and outflow

Essentially

Increment view is a kind of traffic

Promotions

It acts like a balance

When there is not enough flow

Balance hotel occupancy with number of beds

Therefore

I broke into a hotel

Inventory is basis of unstable occupancy

Another way to put it is buyback ratio

Today's hotel

Over 80% marketing

It's all about "flow"

Small stock

Step down

Come

Let me tell you

Then look at current hotel together

Range of flow, margin and increment

Let's start with

Traffic

Including OTA, customer agreement, command

Individual guests, all new guests, etc.

B

Promotions

Redemption of participants and participants, re-purchase of other clients

B

Increment

Old with new

Or through word of mouth, etc.

New traffic driven by spread of new media

The key here is naturally generated, no marketing costs

Then

Current hotel

Put all your strength and energy into marketing

The result of placing all this on traffic

This is now revealed

When hotel

When you helplessly complain about OTA fee increases

When from

When gold medal reaches special medal

Failed to save hotel

Because hotel doesn't have its own inventory

On web

Compete Offline

This is not a competition for contract clients. This is a competition between teams

Other industry

Alliance cannot save you, team clients can only solve temporary problems

I said

If traffic is from

Start with standard and optional sizes

Mostly

Resolve rising or fluctuating hotel occupancy

One,

Constantly increase traffic

Now

Often you can't buy traffic with money

wireless network

Optimizing various indexes and rankings

Simple

Comparative solution to problem of traffic and conversion

This requires hotel marketing staff

Learning OTA

Practical skills

Simultaneously

This still needs to be done by hotel

Problems with continuous customer consumption by agreement

You need to learn hotel marketing

Development and Customer Service Agreement

bye

Best to use booker binding method

This

To be more effective, systematic training is needed

Also required

Everyone learns to take advantage of situation

Learn

Other new drainage methods

For example: Douyin, Xiaohongshu, etc.

Two,

Continuous Conversion Stock

A simple understanding of stocks

This means hotel members run another private practice

If

The hotel does not have its own membership or private domain

This

Leave management of your own hotel to others

So

Need a hotel

Learn how to create your own direct selling system

Membership system alone is not enough

Need a hotel

Remove hassle of increasing hotel guest repeat purchases

This hotel

In order to gradually get rid of "sea of ​​suffering, consisting only of traffic"

Slowly get rid of other people's shackles

Sure

Whether it's a member or a private domain

If it suits your hotel

Three,

Effective development step

From hotel members

From this point of view, you will understand well

Increment is new traffic

So

The new stream is more members of .core domain

Mentioned

So

The direct sales person I'm talking about

Continuous system building value here

Key

How a hotel works to be efficient

We need a real hotel here

I can only tell you here

Increment origin

Concrete implementation needs to be developed

Or

Membership card or saved value can bring new traffic

Be clear

One factor played a key role

This is F factor

This is an acquaintance with relatives and friends

Last

Products and services of hotel are basis

In terms of customers, it's cost-effective

The hotel wants

Good marketing performance isn't just about traffic

Standard and staged launch

He should also rise to management level

A systematic look at modern hotel marketing

Get twice result with half effort