I need a hotel marketing plan. Can you write it to me in PPT format? no problem, i'm texting you now

Original: Li Sheng

Many hotel guests

Not understanding that you can get it, you can achieve it

Solve current problems

I don't know there's no answer to thinking

Not only

Inappropriate clothing

It is likely that this will not be implemented

Hotel salespeople added me to WeChat

Ask me

She said

The occupancy of our hotel is relatively low

How

Increase hotel occupancy

I have this problem too. I need a marketing plan

For

Occupancy is an industry problem

However

Every hotel is different

Impossible

This can be solved by any method

Combination of requirements

The real situation in hotel, prescribing right medicine

The marketing plan you need

Not clear enough

Yes

Which aspect of plan is unclear

And what problems do you want to solve with marketing solutions

This

I don't know what goal is

So

I really can't answer or provide

Therefore

Only in terms of hotel's marketing plan

Need

More specific

Need

Specify purpose of preparing marketing plan

This is why we need a marketing plan

Scope

Perform division of labor and invest in budget

Timing:

Then content of specific plan

And content is widely varied

From hotel

In terms of increased occupancy

Need

Find out why hotel's current occupancy is low

How is OTA channel doing?

Current status of agreement development and customer service

Conference market conditions

Status of hotel's own direct sales members

Redemption Rate

How much does data cost, etc.

In addition

It is necessary to find out situation with surrounding competitors

Average room rate

Fill rates, rankings, OTA scores, etc.

Last

Judgment is market flow

The problem is we didn't succeed

Is this an objective reason or a subjective one?

to

Supported by this information

Only after further analysis and decision

Low occupancy means insufficient market traffic

Still

There is traffic because I didn't succeed

Still

I always thought my hotel market was a student-only market

Ignored business guests and conference market

Ignores efficient protocol client development and maintenance

Ignored some clients in Opportunity Market

Therefore

Whether it's a hotel marketing plan or low hotel occupancy

Essence

It's all about how you perceive problem

If there is no systems thinking

Use only one plan

Several methods fail to solve hotel's fundamental problems

Today's hotel

Not just product uniformity

Marketing (sales) is also homogeneous

To win this race

Not only

Keeping up at operational level

It should be better on a strategic or tactical level

Today

Hotel marketing is too specific

Too much focus on operational technology

This makes it easy to overlook strategic research

Add

Today there are many educational institutions

It is designed for operational needs of hotels

In progress

Invisibly aggravate or hint at hotel

Operation

Level content is more valuable

In end, everyone came to same destination

All inclusive

Scramble to fight in alley

I have no objection

Working-level learning and improvement

Yes

Based on this, parameter is raised to a strategic level

View again

Hotel marketing or working methods

Go to hotel strategy or positioning level

Look at hotel's current marketing

This will give you a better idea

How can a hotel increase occupancy?

Have an offer

Well said:

The answer to a question is often not next to question

Skill missing

Skills are still searchable; skills, but by no means stop at skills