Why? The hotel did a good job offline, only online is more valuable? let me tell you

Original: Li Sheng

Mobile phone

He became part of human body

Because

People can't live without it

This is enough to explain

Mobile Internet is constantly changing

How people work and live

Promotion of mobile Internet

Enhanced "OTA" benefits

Due to high traffic

Reverse force

Offline hotels go online

At same time, there were many "arguments and wars of words"

But anyway

Hotel management still needs to get back to reality

During traffic jams

When maintaining a hotel's ROI is not enough

This is inevitable result of hotels moving from offline to online

Another aspect

This is a powerful offline drain OTA function

Let his Internet traffic be enough

At this stage

Hotel enjoys profits in its comfort zone

Most hotels don't know they are their own members

My friend

The hotel has almost 200 rooms

"OTA" has a large share

She told me story

How to make your online rating high?

Facing each "OTA" guest

Special attention

Strengthen services and meet their reasonable demands as much as possible

and

The hotel has also issued relevant rules

.

To ensure quality of service

End result: Very high online score

Let me give you an idea then

Guests taken care of in offline hotels

If there's a chance

Probability of staying in same hotel will be very high

Of course it's good to do it online

Otherwise

That's half battle

If you

Offline hotels are not good in every way

No matter how good he is online

Guests will be like running water

Leave and never look back

My advice to you

How to become a good online booking customer

Best in offline service

Make labels and portraits for guests

When guest comes to check in again

Provide services based on labels and portraits

In this way, not only hotel can provide accurate services

This will also save

No unnecessary maintenance costs

or

Aim for customers with repeat purchase rates

Convert to own member

So hotel has a future

Because you have your existing members

You will find

Today, leading online companies have started to open offline stores

For example

JD Home, Hema Xiansheng of Ali, etc.

enable

Ctrip's Licheng is constantly in joint zone

Expansion of hotel chain

Recently, Tongcheng also took control of Meihao Commercial

These phenomena are sufficient to explain

Today, Internet traffic is becoming more and more expensive

However

There are still traffic jams in offline mode

This is a modern hotel

The share of traffic that hotel costs is very small

So here we are

Today, hotel is still a typical traffic jam

Unfortunately

The hotel did not store valuable traffic

So much so that I keep buying traffic over OTA

If hotel

Poor offline results

No matter how you leak online, you won't get any further

Finally, I'll tell you

No matter how well hotel's marketing is done

No matter how contagious what you do online

We need to get back to core of hotel management

Succeed offline

Focus on customer needs

This is the only way to maximize online value