The Essence of Hospitality Marketing What else exists at a deeper level besides channel competition? like...let me tell you

On contrary

Modern hotel marketing

In terms of performance

This is channel competition

Essentially, this is peer-to-peer competition

Many times

Hotel Marketing Staff

Don't know market has changed

Don't know

The needs of hotel guests have changed

However

Be sure to find out which hotels are on market

Perform these marketing activities

What adjustments have been made to OTA price?

On various forums

Everyone talks about trends

This is a market. This is an industry

Actually

Not a real consumer

So

Changes in industry are not changes in market

The hotel business cannot represent hotel market

Today

Hotel Marketing Competition

The Canal is main battlefield

I told everyone that I was hurt

A hotel companion was injured

Guest injured

Because

Put a lot of energy into hotel

Everything is on channel to fight competitors

wireless network

Biggest Online Channel Winner

You often ignore experience and feelings of guests

Despite hotel

Call every day to improve service

When there is no deep understanding of customer needs

Hotel

The service provided may comply with SOP

Or cashing in experience

It's hard to impress hotel guests

So

Required

Back to basics of hotel management

The essence of hotel marketing today

Products, channels, customers, communication

First, product

Uniformity

This is main feature of modern hotel products

Although

Business format was constantly subdivided

However

Imitation and homogenization of products

Never stopped

Design without soul

Comparison of advantages and disadvantages of equipment

The owner's own imagination. "Gambling" design

They destroy recognition of hotel by guest to "resonance"

Which hotel

This can completely solve problem of soundproofing guest room

Which hotel

Really understand customer needs

Guest convenience

Do it like it's important

Which hotel

This can completely solve problem of guest safety and hygiene

At product level

The hotel should be more useful than

Use "price" lever to generate income

We can ask ourselves

These hotels

It's sustainable. Often this is a "flash on a saucepan"

Second, channel

Look at today's hotel

Remove large chains and international serial numbers

Our hotels

I've been working hard on my channel

No scale and channels

There are channels

Not many active members

This is "woe" of entire hotel industry

Above channel

I'm more for diversity

No matter which channel has highest share

It's all risky

If

The share of channels with direct sales continues to grow

Because hotel can control it

Hotel

Tough competition in channels

Fully Reflective

The hotel's own channels are too weak

Result after generating a large traffic pattern

Hotel marketing opportunities

Reflected in channel power

This is also reflected in building hotel's own channel

Third, clients

Hotel customers

Can be divided into two categories

One is an individual, other is a customer (team) by agreement

Regardless of client type

After checking into hotel

We must respect our customers

However

Actually, SOP of hotel is higher than that of guests

Hotel testing

This is a deep understanding of customers

I speak for guests

Four portrait techniques and practical application of guest portrait

This

Very nice try

There is only one purpose for this

After a deep understanding of customer needs

You can

Offer more valuable services to impress customers

Fourth, communication

The previous broadcast was for information

Today's communication is designed to build consensus with guests

And today

We see too many hotels

Lack of efficient transmission path and efficient method

Still under notification

If

I want to work well in hotel marketing

The power of channel justifies itself

It should be related to communication

Learn and innovate

Don't be lazy to share content

Don't get hung up on hotel itself

We must focus on customer needs

Hotel

Distributed content simply meets basic needs of customers

And get guests' approval

Building consensus is direction of our efforts

The Essence of Hospitality Marketing

Channel competition or deeper product level

How to do it well. Understanding customers and effective communication effect