Original: Li Sheng
We Media era
In terms of communication, in terms of market pressure
In terms of the future development of hotels, hotels should do well in self-promotion
one
About We Media
We are Media
We are Media
Also known as "citizen media" or "personal media"
This applies to privatization, citizenship and generalization
Standalone communicator
With help of modern electronic means
to
No definite majority or specific individual performance
Generic term for new media of normative and non-normative information
Media platforms include
Blog, Weibo, WeChat, Baidu's official message board
Internet communities such as forums/BBS
In USA
Media Center of Society of Journalism
Published July 2003
Shane Portman and Chris Willis
Co-proposed "We Media. Abbreviation: We Media
Study Report
Inside
We are Media
Very strict definition
We are Media
This is general public, enhanced by digital technologies
After connecting to global knowledge system
Start
Understanding how general public contributes and shares
Own facts, news channels
In short
Citizens use it to publish what they see
A bearer of events heard by one's own ears
For example:
Blog, Weibo, WeChat, BBS/BBS and other online communities
two
The hotel is its own media
For hotel business
As for individual hotels, this is self-media
Simple
This self-media is not one person and not several people
This is a command
The information that such a team can spread is huge
I see
Everyone in hotel via WeChat
How to install
Every day (24 hours) Moments information is gatheredtogether
The amount of information is relatively large
It's just that most of them have nothing to do with hotel itself
In terms of information editing
If
Every hotel employee contributes every day
Information related to hotel or guest
Filtered and enhanced by hotel editor
The information distributed by hotel is very extensive
Simple
Today's hotel is "too big to be overlooked"
Few hotels place great value on work of their own media
Most
Consider social platforms like WeChat tasteless
Three
What does hotel communicate through media?
At hotel
Lots of information to share
For example
Local customs of city, local products and attractions
University information
There must be people who disseminated such information in previous period
Industrial structure and development
All information belongs to hotel
Food and city history, folk tales, etc.
Target
For guests who are preparing or have already traveled to this city
More about this city
There are many forms of self-promotion
For example:
Live broadcast, Douyin, video account, Xiaohongshu
Today's headlines, Baidu Baijia, WeChat, Titanium Communications, Weiboetc
four
The value of hotel self-promotion
Use
Internet and mobile Internet
Hotel
This self-promotion is constantly spreading
Real information business travelers want to know
This often attracts attention of guests
After you pay attention, favor increases
You can build trust and even get agreement
In terms of future
May serve as a distributor of information in this area of the city
Who reads information here
This must be a Waifu guest
So, it was mentioned above what content hotel distributes from media
If hotel
Added interactive features from multimedia
Even more
Since interaction is a fundamental attribute of social media
Interaction will bring more value. Placement
Hotel added
Effective direct sales channel login flow
Hotel
Native media end value
Promotion of hotel brand and culture, value after devastation of market
What I said above
No matter how small media person is
The hotel is ready to become an independent media
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