Hotel assets Hotel management Quantitative development Efficiency, continuity and sustainability of value-added investments
06 Dec, 2023

Hotel assets Hotel management Quantitative development Efficiency, continuity and sustainability of value-added investments

Original: Li Sheng News and trends in investment, development, operation and asset management in large consumer industries such as hotels, tourism and leisure I'm making a report. Latest professional data and analysis report. In-...

What opportunities should hotels take advantage of?
06 Dec, 2023

What opportunities should hotels take advantage of?

Original: Li Sheng In early November, temperature in most of country dropped sharply, and snowflakes appeared in many places in north. The weather is cold, epidemic is spreading Many hotels are also facing off-season passenger tr...

Hotels, why do you need a morning meeting every day?
05 Dec, 2023

Hotels, why do you need a morning meeting every day?

Original: Li Sheng Why do you have a morning meeting Morning meeting is an actual development of corporate culture A good morning meeting can effectively improve team cohesion, execution, and combat effectiveness Lay a solid foun...

Why do hotels like to use Xiaohongshu to promote hotspots? How does Red Book attract traffic?
05 Dec, 2023

Why do hotels like to use Xiaohongshu to promote hotspots? How does Red Book attract traffic?

Original: Li Sheng How does Xiaohongshu get promoted? Let me tell you In terms of marketing circle, most painful thing to do is to promote and drive traffic on Xiaohongshu I've been working so hard to write a note about planting...

The operation of OTA system in the hotel. There are 24 key self-checklists to look out for.
04 Dec, 2023

The operation of OTA system in the hotel. There are 24 key self-checklists to look out for.

Original: Li Sheng This article is about self-checking work of OTA hotel You start with this list of 24 items. Take a look at your OTAs in past Are there gaps and what can be done in near future? Part 1 Parse static information ...

Hotels with ranking and attendance The reason for low conversion I am doing a complex data analysis
04 Dec, 2023

Hotels with ranking and attendance The reason for low conversion I am doing a complex data analysis

Original: Li Sheng Whether it's Baidu's SEM promotion or, of course, search engine optimization This won't affect ranking of website on homepage, so ranking on homepage can do everything The keywords of some websites appear clea...

Tongcheng Elong: Why was ESG Data Security Committee formed? What is purpose? I tell you
03 Dec, 2023

Tongcheng Elong: Why was ESG Data Security Committee formed? What is purpose? I tell you

Original: Li Sheng Tongcheng Yilong The ESG and Data Security Committee has been formally formed. Further update of corporate governance system Introducing environmental, social and governance measures and production practices to ...

The principle of operation of a hotel soft brand Do you know what is so magical? let me tell you
02 Dec, 2023

The principle of operation of a hotel soft brand Do you know what is so magical? let me tell you

Original: Li Sheng Today's seasoned hotel inspectors, following major brands when choosing hotels, can no longer cater to niche and individual needs If you want to live in a place where you can sleep well and take pictures, secre...

Franchise chain brands: how to choose a brand and how to measure brand value? How to control investment risk
01 Dec, 2023

Franchise chain brands: how to choose a brand and how to measure brand value? How to control investment risk

Original: Li Sheng Internal Over past two years, number of chain hotels has grown by an average of 10,000 per year, distributed among hundreds of domestic brands In addition, new brands are constantly emerging, confusion and sele...

It took me 26 days to transform hotel. Subscription sales increased by 716.29%. Real case of my operation.
01 Dec, 2023

It took me 26 days to transform hotel. Subscription sales increased by 716.29%. Real case of my operation.

Original: Li Sheng 20% of members contribute 80% of income, and there are hotels with 30-40% of contribution of members in amount of 60-70%. Which hotel is suitable for membership? I'll tell you with 2 benchmarks First, FIT accou...