The hotel must be able to succeed. How much do you have to pay? Look at model I defined. Module

Original: Li Sheng

The success of hotel

There must be rules

Find this template

At least it won't cause you to make strategic mistakes

I set this rule

This is called "Hotel Success Model". It's more straightforward and simple

What I said below

This model consists of three parts

Accordingly

Hotel positioning, three values, direct hotel sales

Hotel location

Hotel location

First, this is a strategic category

Then it's marketing

This might solve it

The future life and death of hotels

For

The hotel that wins in "location" determines profit it makes

So

Need a hotel

Investors and managers stand on roof of hotel or from a higher vantage point

Think strategically

Do a good job of positioning and improving your own hotel

Let value of hotel play a big role

Subscriptions

I use STP microscopic perspective for position analysis

Market segmentation

Boutique hotel or fast hotel

Theme hotel or design hotel

City hotel or homestay

Across hotel industry

Segmentation of hotel categories in terms of market

Choose your target market

A store opens in a Tier 1 city

Still opening a shop in tourist market

Then focus on customers

What part of client do you want to serve

What is basis of your choice of target market and what are reference points?

Targeting

Hotel location, product, price, service

Sales channel

Do you need to build a direct selling system?

ROI, team, etc.

In positioning

The following applies to strategy

It's more about marketing

This is a practical guide to implementing hotel marketing techniques

Three values

Core Values

Products

Define products based on positioning

Positioning is also starting point of a business model

The product is main value of hotel

Also

Criteria affecting results of direct interaction with guest

However

With extension of life of hotel

Product obsolete

If you don't invest time, you can only make up for it with service

Additional value

Atmosphere and environment

Let guests experience hotel culture directly

Ecological comfort, from outside to inside, from inside to outside

Add value

Service

What service content is needed

Which services are unique to hotel

Unique

Only

Only unique services can add value

Let customers feel difference and satisfy their inner needs

Above

Relations between three

The product is basis, creating environment and atmosphere

This may increase value of hotel

Add additional services

Finally Build Your Own Hotel Competitive Advantage

Reflected in operation price

Hotel Direct Sales Member

Facing change across entire market

Guest distraction in hospitality industry is getting more and more serious

Hotels of various formats

Everyone grabs market cake

So

We need to change our business philosophy

Determine current market situation

Then

Plan your own direct sales channel

Based

The core competencies and resources of your own hotel

Develop necessary content for specific configurations and a roadmap for creating direct sales channels

At first glance, it looks like a direct selling system in a hotel

Actually, these are various works in hotel

For example, service and maintenance

Health, breakfast, etc.

Because hotel's direct sales system will interact with guests

Based on guest reviews

Due to intelligent analysis and system statistics

Derivative

Guests report issues that need fixing

For offline hotels

Provide more precise recommendations for improving service and management

Hotel management

It's not just about getting customers back

It is important to pass

Direct Selling System Delivers Most Value to Customers

To finally understand loyalty of guests to hotel

If above positioning is incorrect

There is no complete integration of three values

Just use

A set of offers and benefits as only remedy

The hotel will have ups and downs in future

Hotel

Having your own direct selling system provides at least a few benefits

First

Reduce channel costs

Second

Control all information and track customer consumption

Third

Reduce human factor constraints and improve marketing effectiveness

Fourth

Precisely improve direction and level of service

Fifth

Hotels have a say in pricing and operations

Sixth

Increase competitiveness of hotel

If hotel

Promotion of direct sellers can be extended to private domains

Or

Participants are still fans of new media platforms

May be treated as a private domain

Because

These private domains are available for free

So

This will not only reduce marketing costs of hotel

This will also help hotel run more promotions and pre-sales

The success of a hotel depends on many factors

minimum

It is necessary to position - three values ​​- hotel direct sales system

Other as an add-on

Be good enough

Sure

Don't rule out advantages of position and team ability

Above

Analyze and speak only in terms of objective logic