How to make a hotel OTA work well How to increase attendance? I teach you...

Original: Li Sheng

First

In most OTAs

Guests who book hotels

Actually

No personal experience to understand

on platform

Pros and cons of amenities and services in a large number of hotels

So when booking

They usually refer to comparison

Hotel information for final decision

С

Good or bad image of hotel on Internet

Can directly influence client's decision

Then

How to manage OTA image of hotel system

First

Improve hotel photos

Thousand-word description not as good as picture

Hotel photos uploaded via OTA

More according to following

One,

High resolution

High resolution. Outstanding features of hotel

Two,

Real photos of a hotel room are enough

Different types of rooms should have characteristic images

Three,

Use latest photo

A few years ago. It can't be rendering

Four,

The right choice

Photos of surrounding tourism resources

Not too much, but there should be

Pricing procedure

Be it Ctrip

Tongcheng or Meituan

An important step in going online is positioning of business district

Online

You can also change

Good positioning is a value in itself

Crowds of people

Defines cash flow

As a rule, hotel can choose

2-3 business circles to search for a hotel

If hotel

Where am I

This is main location of main business district

It occupies a favorable state of terrain. Then do a good job of maintaining information

If hotel

In a non-core business district. When positioning

When considering positioning of this business district

Be as close to main business district as possible

and in

Detailed description in table of contents

Hotel benefits

Maintenance options. Help hotel decide on its positioning

Do it well

Demand Keyword Optimization

Start with customer needs

Enter hot words that customers often use.

Sights for example

Events, transport hubs, amenities, prices, etc.

Increase search probability

Thus increasing exposition of hotel. Let more people see

Actions triggered by OTA platform

Participate in platform

Promotions

Available

Recommended platform traffic and hotel promotion

Platform rating

It may seem that they are reducing their own profits

But in long run

As flow increases, income will naturally increase

Many clients have inertial thinking

Usually

The first choice of location should be hotel where I stayed

Of course, it is assumed that your services have been recognized by guests

Online reviews and customer interaction

For OTA clients

Reviews are a continuation and supplement of hotel advertising

On time

You need to actively interact with guests

Reply in time

Guest opinions and thanks for compliments

Please reply within 3 days

Complaints about customers

Take active steps to correct it

And maintain a good relationship with clients

It should be noted that

Reply mode should be personalized

Humanization. Instead of stereotypical template answers