What can be done to increase hotel occupancy?

When our hotels are accustomed to traditional traffic channels, we can easily ignore deeper channels, especially when traditional channels have a high level of contribution to hotels, our marketing thinking will go numb. Once price war starts, occupancy decreases and pressure builds, we can break through limitations of traditional channels.

Let's see which markets we easily overlook:

1. University Market

Hotels near university speak for themselves. The key point is that hotels elsewhere, such as hotels in commercial centers, are most likely to ignore college student market because location factors always make them feel like guests, such as college students, have nothing to do with them. As everyone knows, due to location of hotel, location of some leisure and entertainment activities, such as film viewing by students, is closely connected with surrounding hotels, so this market should not be ignored, at least it can compensate for lack of business guests on Saturdays and Sundays. .

Second, hospital market

This market needs guidance and development, as well as adoption of certain strategies and methods. After successful development of such a market, especially for key tertiary hospitals, traffic will continue to be generated.

3. Opportunity Market

There is a possibility before brand is born. Some big brands are supported by team before entering mall, and it's easy to overlook such a market of opportunity.

There is an opportunity before holiday sale. Large brands, especially directly operated brands, can generate traffic, although this traffic is not much, but it is also a good addition to current hotel market.

Examination Market is also a market of opportunity. For example, civil service exams, driving school exams, etc. also require attention and development of hotel's marketing department.

Fourth, long-term stay market

The generation of long-term guests is more likely to be random, so it is unrealistic to develop such a market in large quantities. As market develops, hotel needs to constantly remind guests that your family has long-term private rooms, especially This is a client by agreement and needs to be constantly reminded. It is best to note this is when client by agreement signs contract.

V. Wedding Banquet Market

I have asked many hotel marketers how wedding banquet market is developing, mainly wedding companies and wedding photography studios. It is recommended to start with contracting company's client's human resources department for negotiation and development, because contracting company's client's human resources department knows employees' marital status very well, and then gives them certain discounts, which is like playing mahjong Our hotel will be "Cut Hu".

Hotels will have different market opportunities depending on location and environment, and will also have different potential customers. The key issue is that hotel marketers must understand market very well and act. This ability comes from thinking and learning, from familiarity with market, from ability to capture information, etc.