Analysis of a promising direction for development of hotel industry

According to development trend of hotels at home and abroad, future development trend of Chinese hotels can be summed up in ten "cultures". That is, network, theme, family, humanization, fashion, economy, simplicity, refinement, greenery, and intelligence.

1. Networking

The hotel pays more attention to role of chain, and development of hotel should follow development of chain. Networking is one of core elements of hotel management. The hotel network is manifested in following aspects:

Firstly, hotel attracts customers. With popularity of Internet, more and more tourists are booking hotels online.

The second is hotel management. The network is divided into LAN, WAN and so on. A hotel's internal network can help hotel managers fully understand operation and management of a hotel.

The daily income of hotel and daily expenses of hotel can be reflected in hotel management network in a timely manner, so that manager can understand overall situation of hotel at first time, and make adjustments according to situation, to ensure operation of hotel is good, interest is guaranteed.

Thirdly, customer database. It not only contains customer history files, but also contains extensive service material and information. Profiles of millions of clients. There are not only guest preferences, but also relevant information about nationality, occupation, age, etc., so that guests can receive personalized services tailored to them when they are in hotel.

Comprehensive adoption and promotion of networking is a global measure to enable hotels to adapt to scientific and technological progress of humanity in new century, so it is also one of top priorities that star hotels should consider strategically.

2. Theme

Most of theme hotels in our country have been converted from star hotels, and those theme hotels that are successfully operated are also hung with stars. The future of Smart Hotel will definitely be first among many hotels.

3. Family

The hotel should give guests a sense of intimacy, so there should be no “borders” and “forbidden zones” for language of service. All languages ​​that do not violate principles of civilization should allow employees to freely play.

4. Humanization

The hotel fully takes into account needs of customers and provides most humanized service.

5. Fashion

In a prosperous society, life moves towards fashion, and hotels follow suit. Depending on level of economic development and customer segmentation of area in which hotel is located, it is either very fashionable or decorated in fashion. In a word, fashion is incorporation of elements of contemporary art into hotel design. Generally speaking, avant-garde design concept stands out in several aspects such as color, line, material, light and decor.

Trendy hotels are popular among young people, and fashion for hotelscorresponds to human aesthetics.

6. Saving

Economy does not mean that star-rated hotels have to be like economy hotels. It is a business philosophy, a mode of operation that adapts to an increasingly tough competitive situation. Start by reducing hotel operating costs.

7. Simplicity

Simplicity means erasing frills and jewels on hotel's hardware, and red tape and bureaucracy on software, so that hotel can return to elegant style and elegant temperament. Like people, little rich love to brag, but big rich don't brag. Simplicity, lightness, privacy and accessibility are desire for an artistic conception of life for most middle class people. The simplicity of a hotel can make guests' stay more luxurious and comfortable.

8. Clarification

The formation of any well-known brand is result of careful company management and excellence in every detail. No matter what kind of work you do, you must pay attention to little things, pay attention to details, do small things carefully and thoroughly, achieve "seeing essence in details." Details determine success or failure, and hotels are no exception.

9. Green

Greening is an inevitable trend in development of modern hotels, especially now that environmental crisis is becoming more and more serious. Humanity is facing a number of problems such as environmental problems, energy problems, population problems, etc., which affect current quality of life and long-term development of people., Sustainability, greening hotel is even more important. Moreover, hotels, like individual enterprises, have a moral mission.

Greening includes greening of hotel management, greening of hotel management, greening of hotel guest consumption, greening of hotel projects, etc. In particular, hotel should make every effort to minimize material consumption, energy consumption and environmental pollution . Start with every nuance.

10. Intelligent

The development of hotels will gradually become intelligent. At present, there are many smart hotels in market. A one-stop smart hotel supplier led by Xiezhu Technology aims to transform traditional hotels into more intelligent hotels. It gives users a new registration experience.

First, from rating to brand.

Traditional star hotels are very homogeneous, with same sense of experience, and brand continues to weaken, and disappearance and evolution will be inevitable. In future, chain brands with a distinctive brand ethos and matching tonal product design will have more and more voice.

Secondly, growing popularity of local brands.

Opening borders after epidemic will improve situation with almost complete absence of foreign tourists.However, confrontation between China and United States and individualism of different countries, including consequences of epidemic, will reduce number of foreign tourists, and local hotel brands will grow.

Thirdly, monomers move towards chains.

98% of closed hotels are single hotels. Independent hotels have weak anti-risk capabilities, and their ability to withstand various aspects is limited, transition to network and branding is inevitable.

Fourthly, a full selection service.

Hotels used to blindly chase after number of stars and full range of amenities. This will not happen in future, many hotels do not have facilities to host such a big event.

Fifthly, from real estate support to investment instruments.

The hotel is no longer an appendage and decoration of real estate industry, but an investment tool with a considerable income. In current climate, there are still many benefits to investing in hotels.

The status quo is serious homogeneity and brand continues to weaken. The development trend is from full service to selected hotels.

The development of hotel business in my country is closely related to such factors as growth of national economy, level of consumption of residents and development of domestic tourism. Directly benefiting from rapid development of national economy and improvement of people's living standards, scale of my country's hotel industry continues to grow, and supply of my country's hotel industry continues to grow.

The number of hotel rooms in China increased from 2.1501 million in 2015 to 41497 million in 2019, with a CAGR of 17.87% over period. In my country's hotel industry, share of luxury, middle, high class and economy class is about 8%, 27% and 65%.At present, inexpensive economy class hotels dominate domestic hotel market.

Hotel development direction:

The share of luxury, middle and economy classes in Europe and America is about 20%, 50% and 30%. Given current structure of domestic hotel market, development of middle-class hotels still has great room for development.

In future, Chinese mid-range and high-end hotels will enter medium-term and long-term stage of rapid development. Due to real estate investment cycle, existing real estate fund is relatively large and value of hotel's own property is too high. The hospitality industry has moved from focusing on asset transactions in past to focusing on brand management and operations, and from an asset-heavy model that has consumed resources in past to a less-asset model that rents out real estate and focuses on management results and brand results. .

The digital transformation of China's hospitality industry is still in its infancy, and is also in a critical period of industry cooperation and jointabout creativity. Factors that encourage hotels to consider adopting new technologies include cost-effectiveness, ease of use, integration and technical support.

Let's take a smart hotel reception as an example. This is a core part of smart hotel business. There are tens of thousands of smart check-in counters on market: in terms of hardware form, they can be mainly divided into desktop, vertical, embedded, wall-mounted, and even mobile smart check-in counters.

In terms of solutions, some emphasize helping employees check in more efficiently (assisting employees and improving services), while others emphasize total self-service (clearing up front desk and reducing costs); in terms of software system. features, some highlight group customers, some focus on members, some focus on individual customer processing scenarios in place, some focus on OTA order processing scenarios, and so on.

In first half of 2021, thanks to results of epidemic prevention and control, recovery of hotel industry can be described as rapid, at an encouraging pace. According to STR, at beginning of June, indicators were not only significantly better than in 2020, but even largely recovered to pre-2019 outbreak levels.

National star hotel statistics for second quarter released by Ministry of Culture and Tourism also reflect apparent recovery from a different perspective.

This is end of introduction to analysis of prospects for future development trends of hotel and future development trends of hotel industry. Did you find information you need? For questions about selection of hotel territory, planning, design and operation, you can contact editor, and the editor is always waiting for you