What does hotel do? Business is foundation of talent ability Value enjoyed by customers

Original: Li Sheng

Business

Choose right action. Management is about doing right thing

Hotel operations and management

This concept belongs to two different categories

The difference between them is mainly manifested in following aspects

First, content is different

Operation and management have their own characteristics, but some of them overlap

Second, different centers of gravity

Management

User-centric, employee-centric management

Third, importance is different

Operation determines life and death of an enterprise. Management determines quality of an enterprise

Fourth, different goals

The purpose of management is to improve efficiency. The purpose of management is to increase efficiency

Five different categories

The operation is categorized as a market economy

Management belongs to category of organizational cooperation

Six different shapes

Management is mostly in form of entities

Finally reflected in products and services

Management is mostly non-physical

Finally reflected in environmental and cultural sensibilities

Seven different trends

Operation focused on market

Extrovert, management is organizational coordination, introvert

VIII. Another focus

Operation pays more attention to future and changes

Striving for efficiency

Guidance focuses on status quo and present

Strive to do current work reasonably and efficiently

Combination of operation and control

Relying on high management efficiency to achieve high operational efficiency

Based on above

"Operate" and "manage" are conceptual definitions

Operation

Essentially, it is a process of "making money"

At end of day

If you can't work or "make money"

Then

There is no need for this company to exist

But how to survive

Long-term "making money" needs to be understood in terms of management

For business

First operation, then management

This does not mean that management is not important, but management has become basis

If you focus on hotel

We improve our business

Based on current situation at hotel, what does he do

First

Working now

Really speaking

First and foremost, hotel must survive

If you can't survive, everything else is just clouds

Then

All current business strategies and practices of your hotel

Did it work?

In face of an epidemic

Three years

Is your hotel's marketing strategy and method correct?

Is there an effect

Understood

The hotels are still here

I'm confused at method level

As a result, market fluctuates and rules of platform game change

Change in consumer demand

Your original method might not work

What to do

Keep looking and learning ways

I suggest putting hotel first

Think immutable

According to Aristotle, these are called first principles

After you find it, make best of what's left

This will take you out of method level

Go up to main level, then look down

You will find that you can use

Stay same and react to all changes, method will be found naturally

Only in this way can current affairs be done well

Business Now

Management is essence, strategy and way of survival

Second

Run Tomorrow

Tomorrow

This is direction and path of future development

Focus on hospitality

This is your business strategy: what to do and what not to do

A few days ago

I heard a friend

The interpretation of word "strategy" is very good

He said

WarIt's right thing to do, it's action

A little means to do nothing. It's omitted. It's easy to understand and more down to earth.

So

The hotel needs to think what it will do tomorrow

What hotels will do in 2023

When you're tired

I need rest

When you rest, you should think about direction and choice of tomorrow

The idea is that you can live to see tomorrow

Third

Management talent

I found it

When many hotels are hiring general managers

Experience and experience matter

Because

Because hotel hired you with a high salary

You must contribute most

However

There are some bosses that are still not acclimated

This explains truth

It's hard to find hotel managers. So what should do?

Seeing luck

Additional abilities, self-improvement, borrowing external brains

After much thought, only these four methods remain

So I say

Hotel management is also a managerial talent

If there is not enough talent

What do you use to compete with your competitors

When market is up, you can

Today and tomorrow shouldn't work

Thus, hotel management can also be called managerial talent

Fourth

Business Clients

Business here

Customers can be said to build relationships with customers

Is this a weak relationship or a strong relationship?

In general

Hotel customers are divided into two categories

One is a direct client, other is an indirect client.

Clients such as contract companies are indirect clients

When a relationship with a client is established

Provision of services

So

Many hotels place great value on service

I suggest you further study Carnot model

Improve quality of service according to Kano model classification

Last

I want to say

Business Clients

The most direct manifestation is "buyback ratio", high and low

Redemption Rate

This will affect more than just hotel occupancy

This will also directly affect hotel's profit

Is hotel open now

Manage tomorrow or manage talent

Business Clients

After all, we must continue to develop and work

Everyone makes money

Sure

There are many factors that affect management of a hotel

For example, marketing opportunities

Drainage capability, hotelability

Salary and incentive effects for hotel staff