Original: Li Sheng
I said hotel
every stay
The freshest
There's nothing like a scrolling brand commercial
They
He often appears on electronic screens in various public places
As well as a TV in guest room, a familiar soundtrack and a familiar picture
Stay a few days
You can hum emotionally
People want to pay for a hotel stay in order to watch ads
In addition
Due to growing focus on short videos in recent years
Hotel brand promo video
The "volume scrolling" state is gradually displayed
Aim to capture attention of your audience and communicate more about brand first time
Let me talk to you
About these introverted hotel commercials
Road to popularity of hotel promotional videos
Actually, ten years ago
Hotel brand
Already started learning videography
Just showing ideas
Creativity is much less efficient than it is today
to this day
The reason why each hotel appeared
More attention is being paid to distribution of promotional videos, mainly for following main reasons
Diversity on Social Media -
Xiaohongshu, video number, bilibili, Weibo video
Social media platforms like Douyin are becoming more diverse
And influence is also increasing
For
Get attention of younger generation and mainstream groups on social platforms
Hotel brand
For video promotion, snippet placement efforts have been increased
It also provides a variety of creative inspiration
The need to communicate brand information—
In era of traffic, when short videos are a priority
How to be efficient
The best way to impress public is every hotel
Issues to Consider
Commercial
In terms of macros
Hotel positioning, brand lifestyle and culture
And in terms of viewing
Video scroll power
Much more than text and images and saves more time
Use promo
To reduce distance with customers
For first time promoting benefits of hotel space
Individual products
Room, catering, spa fitness and banquet, etc...
And elegant aesthetic taste. This is a necessary measure to keep up with current trend
In addition
Promotional videos of some hotels
Popular stars and artists will also take part in filming
As well as celebrities from other fields, such as supermodels
When fans tell each other about a personal platform with a private domain
It also helped hotel's brand reputation a lot
Sure
About choosing these members
Hotels will also be more careful to avoid negative traffic
In the end
The use of promotional videos will not be too short
The investment is relatively large
Great example of a hotel commercial
Dinner at Hilton Hotel
Hilton Hilton
is different from
Previous cooking videos from chef
Hilton in Chef Season 2022 commercial
Artfully link food and music
And chef will be smart
He can be compared to a musical conductor
Taste is a musical note, kitchen utensils are musical instruments
Controlled fire matches rhythm of group
The end result is a moving symphony
With right soundtrack, you can tell it's full of creativity
Marriott Bonvoy Wedding Reception
Marriott Bonvoy
Marriott Bonvoy "Love"
Video series "Full score download"
Must have swiped his finger across screen in a circle of hotel staff friends
Video
Talk about complexities of preparing for a wedding in a beginner's tone
Very close to reality
Like video above
"The tastes of both parents cannot agree"
Wedding banquet
The person in charge can come up with a creative kitchen that brings two sides together
To balance difficult problem of unanimity
Excellent presentation of hotel
A wedding theme with every detail thought out for couple
Replay 00:00 / 00:00 Live 00: 00 Enter full screen mode 50Hospitality at The St. Regis Hong Kong
Yunxiang Design Aesthetics
Video from The St. Regis Hong Kong
The arrival of guest at hotel is used as timeline
Hotel interpretation
Efforts by various departments to improve reception
From common area to back kitchen to guest room
From cleaner, chef, waiter, butler to doorman
Everything is carefully prepared for arrival of guests
After reading, I am very touched by service concept of hotel
Canopy by Hilton Xi'an Qujiang
Canopy by Hilton Xi'an Qujiang
Xian Qujiang
Canopy by Hilton is dark horse of year
Tang Dynasty
The story begins with an amazing meeting at a hotel in time and space
Tang people
Try different restaurants in hotel, judging by frescoes
And drink a cocktail
Riding Great Tang
The city that never sleeps and communicates with a roly-poly girl
Compose theme of video - "Fresh clothes and angry horses".
Happy Chang'an, very interesting
Final
Today, in almost every hotel
And hotel groups work with video content
Compare creativity, music, rhythm and editing
Add your favorite tags
Looks like ultimate fate of a hotel commercial is to add volume to volume
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