There are four main points to consider at level of planning a pastoral complex: First of all, pasture complex should be based on characteristic ecological and cultural resources, so that countryside looks beautiful; Secondly, pas...
Yan'an Wanda Realm Hotel The Wanda Kingdom of Yan'an takes inspiration from design of famous Pagoda Mountain Scenic Spot in Yan'an, and reimagines unique local brick walls, cave dwellings, wood carvings and other elements with m...
Women drinking is a beautiful scenery, as are women smoking, it's a little offbeat and more attractive to others. Men always have a strange feeling about women who drink alcohol, have a little love and a little fear. Because men u...
We all know that in process of running a hotel, it is necessary to constantly motivate employees to work effectively, and at same time reward employees who have achieved outstanding results in order to constantly motivate employee...
Today, OTA is popular, and hotels struggle online every day. The goal is to drive guest traffic and increase conversion rate of their hotels. The reason for this is that OTA has hundreds of millions of members or its own foundat...
Philip Kotler proposed STP theory. Philip Kotler believes that STP is a marketing strategic positioning process. He believes that a number of marketing activities based on STP (segmentation, targeting, positioning, three English ...
The biggest difference between new 4P marketing and first P 4P marketing is shift from product thinking to customer thinking, which is easy to say but hard to do. Because it is a change in thinking and concept. The mindset of int...
When positioning a hotel, not all guests are your target guests. According to rule 8020, only 20% of your customers are your core customers. If you want to increase occupancy and income of your hotel, from a marketing point of vi...
The second half of 2021 has arrived as planned. In hospitality industry, [talent] will face new challenges in second half of 2021. The problem here is that flow of talent is accelerating, and there are fewer and fewer hotels for ...
Many hotels in China are in process of gradually moving from rule of man to rule of law, especially as scale of hotel gradually expands. When owner and general manager of a hotel are same person, they will have highest authority,...
