We all know that in process of running a hotel, it is necessary to constantly motivate employees to work effectively, and at same time reward employees who have achieved outstanding results in order to constantly motivate employee...
Today, OTA is popular, and hotels struggle online every day. The goal is to drive guest traffic and increase conversion rate of their hotels. The reason for this is that OTA has hundreds of millions of members or its own foundat...
Philip Kotler proposed STP theory. Philip Kotler believes that STP is a marketing strategic positioning process. He believes that a number of marketing activities based on STP (segmentation, targeting, positioning, three English ...
The biggest difference between new 4P marketing and first P 4P marketing is shift from product thinking to customer thinking, which is easy to say but hard to do. Because it is a change in thinking and concept. The mindset of int...
When positioning a hotel, not all guests are your target guests. According to rule 8020, only 20% of your customers are your core customers. If you want to increase occupancy and income of your hotel, from a marketing point of vi...
The second half of 2021 has arrived as planned. In hospitality industry, [talent] will face new challenges in second half of 2021. The problem here is that flow of talent is accelerating, and there are fewer and fewer hotels for ...
Many hotels in China are in process of gradually moving from rule of man to rule of law, especially as scale of hotel gradually expands. When owner and general manager of a hotel are same person, they will have highest authority,...
Under normal circumstances, July and August are peak season for hotels, especially in areas with tourist resources. After end of peak season, many hotels immediately move into off-season. How to boost off-season occupancy is some...
Due to growing characteristics of experiential consumption, term "lifestyle" has become increasingly used by hotel employees in recent years. Numerous active attempts have enriched and strengthened original product of hotel, but w...
Among today's hotel employees there is an outstanding phenomenon - "dumbbell" personnel structure. "Old at top" (one end of a dumbbell) refers to senior hotel staff such as room department; "small at bottom" (one end of a dumbbell...
