When our hotels are accustomed to traditional traffic channels, we can easily ignore deeper channels, especially when traditional channels have a high level of contribution to hotels, our marketing thinking will go numb. Once pric...
In daily process of managing a hotel, you as a manager often face difficult problem of having your employees ask for a raise. If this is handled well, not only will it not affect performance of employees, but they will work harder...
A hotel price war is a helpless choice and also lowest level of market competition. In case of failure, hotel may suffer. Sometimes, in order to attract traffic, hotels use low prices to attract guests and increase occupancy in t...
We used to think that lifestyle hotels were a new breed, but now it seems like they might just be an introduction to overall evolution of hotels. In future, lifestyle hotel category is likely to gradually disappear and be replaced...
When some hoteliers choose a management company, they usually only care about whether a particular brand is high-end or level of management fees charged to a particular brand, but ignore many other facts. If owner can find out as ...
Carnegie once said: "About 15% of a person's success depends on knowledge and skills, and 85% on communication - ability to express one's own opinion and ability to arouse enthusiasm of others." The same goes for hoteliers. Below...
The complexity of hotel management is due to changes in two factors: the market and people. The most noticeable feature of market changes is severe competition and constant diversion of customers, changes in people, firstly, need...
There are still 10 days ahead, and 2021, full of ups and downs, is about to pass. 2021 is a very challenging year for hospitality industry. Recurring epidemics have caused traffic to become increasingly scarce. With a new round o...
The hospitality industry has always enjoyed favor of capital because of its special industry attributes. However, in changing period of market consumption renewal and consumption stratification, especially in context of normalizat...
According to development trend of hotels at home and abroad, future development trend of Chinese hotels can be summed up in ten "cultures". That is, network, theme, family, humanization, fashion, economy, simplicity, refinement, g...