Nongjiale went bankrupt one by one, what happened? what is the reason? I will analyze it for you

Original: Li Sheng

Continuous development of China's economy

More and more regions win

Introduced

Urbanization

Phase

In an age of efficiency

People

Race of Life

They're getting faster and faster

People in city

Working pressure

More and more

Working overtime and staying up late has become commonplace

Therefore

Time for relaxation and entertainment is a luxury for them

For city dwellers

If there is a break

They will be more inclined to choose a location away from city, such as in countryside

On one hand, they want to rest

Away from bustle of city

On other side

They also want to experience it outside of work

Various lifestyle

So village music used to be very popular

Nongjiale

is a set

Restaurants and entertainment

Economic model as a whole

There are fishing, harvesting, barbecuing and other recreational activities

It is very convenient for residents of city to live with children

Rest. Rest

But in recent years

Nongjiale is no longer as popular as it used to be

The phenomenon of closing one after other

This seems to be a very promising business model

Why is this happening?

In fact, after careful analysis, there are reasons

1. The quality of service on farm is average

Nongjiale

It is usually located on outskirts of city

.

The main reason is that it is relatively close to city

Yes

Get people shopping

Because of fullness of farm

Thus, overall cost of farm is not low

Farm staff

It usually consists of family members

On one hand, this is a reduction in operating costs

On other hand, it is also convenient for work

However

This will lead to QoS issues

.

Because no professional maintenance staff has been hired

The level of service is determined by feedback of employees

No guarantees

Even

Due to problems with communication styles for some people

Some employees and consumers argued.

Because townspeople think their consumption is not low here

This level of service really makes them

Give a bad impression of farm

Therefore, more and more people are abandoning this relaxation mode

Secondly, food on farm is not tasty

Nongjiale

Although mostly it is excursions and recreation

However

His catering is also an important component

First

To reduce farm operating costs

Not only staff

Even staff in kitchen let household do work

Most farms

I will not hire a team of professional chefs for cooking

It is handled by my family

Therefore, taste of dishes will inevitably be less

Even sometimes

The taste and appearance of dishes are absolutely no appetite

Second

City dwellers come to farm

On one hand, for relaxation

On other hand, I want to try it too

Things you normally shouldn't eat in city

But sometimes

The food on farm is same as in city

Even more expensive

So, townspeople

I think I made it all way to village to eat

Eating in city unprofitable

Third, increasing chaos

Farm Ingredients

Originally under slogan natural and green

This attracts many citizens to spend

However, due to insufficient supply

Many operators buy from places like wholesale markets

Processing and selling to consumers

Consumer

When eating, you may find that ingredients are not fresh and other problems

However, commission did not decrease because of this

Instead "Astronomical Price"

This will allow consumers

Creates psychology of being deceived

So

They themselves will not produce secondary consumption

I will not represent

Consumption by your relatives and friends

This resulted in no "regular customers" on farm

Fourth, seasonal business model

Nongjiale

The operation is divided into two seasons, weak and prosperous

Peak season - summer and autumn

Low seasons are spring and winter.

This means farm should continue to run

To cover operating costs

for whole year during high season

Otherwise, bankruptcy and other problems await you

During peak season

There are also situations where there are many people and few people

For example, there are relatively fewer buyers on working days

Because consumers tend to be office workers

This period of time is contrary to work

In addition, weather conditions also affect performance

Things usually get worse when it rains

Business is better when weather is sunny

Nongjiale

For this business model

It was a good example

Because

Not just for busy people in city

Provide a place to rest

It can also bring some economic income to countryside

Promote rural development

This is a win-win model

However

How many people began to follow example of farm music

There is also a oversaturation

phenomenon in farmhouse.

Operator

Put interest first

No focus on farm productivity

Word of mouth gets worse and worse

So

To bring this model to life

Operators need to rethink their own business practices

Focusing on advertising

More attention should be paid to word of mouth

After all, repeat customers can increase lifespan of a business

It can also create a good image of your hometown