Alien hotel! Why did it appear in your circle of friends. Today's headlines. Tencent news. Etc.

Original: Li Sheng

You

In this situation

Recently viewed hotels

Suddenly appeared in your circle of friends

Like

Just saw an online ad for nearby hotels

After a while

When reading Tencent news

I saw this hotel

Like

Recently I'm making a guide

When I read today's headlines

Go to nearest hotel

………….

What hell is going on!

Perhaps you will

When I lament age of big data

Even

Do you have any questions?

What do other people's hotels look like?

Appears in Moments, Toutiao, Tencent News, QQ

Trip

The system has a map browser

Love Castle

Even

There is also a business port for your hotel

What I did

Calling

Advertising in external media

Regarding

Join today's headlines

Together with Tencent and other leading media

This is to help hotel achieve accurate brand exposure

Significantly increase hotel traffic

Below

Me and everyone

Tell me

of them

Product Introduction

Advertising in external media

This is a platform for Ctrip and external media traffic

Announcement of Joint Resource Integration

Combination

Multichannel multiscenario user traffic resources

And Ctrip Big Data Precise Crowd Analysis

Advertising in external media

This can help advertisers deliver high-quality media traffic

Get ample opportunities for brand promotion

Significantly improve brand marketing performance

this

Product Benefits

1. Brand effect

Building on Ctrip + three major media

Brand effect

Product/service/brand awareness

Implement product and effect integration

Advertising in external media

Building on today's headlines

Ecosystems such as a circle of friends

Combine hundreds of millions of high-quality user traffic

Display original environmental content

Allow users to read information

How to read ads

Create ads as content

Let hotel ad come to life

2. Possibility of precise recommendations

Using Ctrip Users

Big data is precisely targeted at your target customers

In following way:

Third, various forms of advertising

Based on different presentation channels

Small picture, big picture

Different forms of advertising display, such as combined images

In following way:

Fourthly, user-friendly interface

Native ads in feed

Advertising is content

Content is advertising

Delivery method

1. Display Location

1. Headlines

Modern Toutiao app>Show recommended popular channels

2. Tencent Advertising System

QQ, Tencent news, QQ browser, etc.

3. WeChat Moments

2. Display Form

Large Image, Small Image, Group Image

According to advertising script

Ad impression effect

Platform adjusted

3. Promotion landing page

The hotel is located in

Hotel details page in Ctrip APP/H5

Click from ad space

It will take you to Ctrip hotel details page

4. Payment method

Today's headlines

CPC. Pay Per Click

Tencent Advertising Department

CPC. Pay Per Click

WeChat Circle of Friends

CPM. Price per impression

Example:

Do you want to do this?

this

Purchase process

STEP 1:

History of EBK Hotel

Business Link

Advertising in external media

Transfer

You will top up a special account for a successful launch

Example:

STEP 2:

After successful transfer

Select media to launch and create a new promotion

Then:

STEP 3:

On creation

Enter promotion date

Daily Budget

Single rate and other information

Create Now

After information is approved, it can be launched

It's all right