Ctrip. How to use pyramid reward method in hotel system. Do it well. What kind of activities would you like?

Original: Li Sheng

Li Sheng

Graduated:

Guangxi University of Finance and Economics

Current:

Trip

Occupation:

System Data Technician

System data technician

Ctrip Pyramid

Actually

The more you take, more red bags

Especially for members and hotel sellers

Simultaneously

The big gift bag he prepared

In general

2000 yuan red pyramid envelope

or

Red envelopes starting at 5,000 yuan

Account Encouragement Method

Yes

Refill 1 Return 1

+

2000 yuan red pyramid envelope

Attention

These actions

Actually, only PMS recharge

Top up entry

XPMS, Fangbao and Ctrip Pyramid Recharge

Event Participation Threshold

Recharge via XPMS.

There are even awards with a link only

Part of XPMS replenishment

There are rules to be aware of

Ctrip top-up limit

Red packs are limited to 100 Yuan to recharge

If your store

An additional red envelope costs 100 yuan

This is same as next month

Additional red envelopes will be collected and distributed

Accumulated ≥100 red envelopes

Levels arranged in a pattern

For example

Add to rich list

Terms of Participation

During event

Ctrip Pyramid

Replenishment amount is in

Top 5 Stores

You can return

Pyramidal red envelope with 5-15% refill

Example:

And

Large list of consumers

Terms of Participation

If there is a period of activity

CPC

Consumption volume

Shop in TOP30%

You can return

Pyramidal red envelope with 5-15% refill

Example:

Give an example

Assume historical orders in February

TOP30% consumption

Amount 1000

Then

TOP20%

Consumption amount: 1500

TOP10% of consumption

Amount 2000

Appropriate reward logic in a red envelope

In following way:

Interval

Return to red envelope ratio

TOP10%

2000≤consumption amount

15%

TOP20%

1500≤consumption amount<2000

10%

TOP30%

1000≤amount of consumption<1500

5%

If

Shop A is replenished with 2,000 yuan per click

Then CPC

Consumption amount 1700

Extra 2000 yuan*10%=200 yuan

And

I will list Ctrip rentals

show you

Terms of Participation

If during event

Ctrip your store's conversion rate

Top 30%

You can return red envelope of pyramid in amount of 5-15% of replenishment amount

In following way:

There are other things to watch out for

If you type

List of Ctrip rental rates

And in June

Available number of sold rooms per day: 20

Of them (including) from 30

Extra

3% of deposit

The number of rooms available for sale is 30

5% of deposit amount can be returned

I give an example

Based on order history for April

TOP30% Ctrip rental rate is 25%

Next

Logic for returning red packets:

rating

Interval

Return to red envelope ratio

TOP10%

39%≤Rental rateCtrip

15%

TOP20%

29%≤Ctrip Rental Rate<39%

10%

TOP30%

25%≤Ctrip Rental Rate<29%

5%

If

Shop A is replenished with 2,000 yuan

Ctrip's rental rate is 30%

Available number of rooms sold per day: 25

An additional 2,000 RMB can be refunded

10%+3%.=260 yuan

There is also a list of ROIs

Terms of Participation

Your store during event

Return on investment from actual impression

Estimated profitability of pages without deposit

In all stores

Top 30%

You can return red envelope of pyramid in amount of 5-15% of replenishment amount

In following way:

Me

For example:

For example

Return on investment in TOP30% for December is 3.1

Main logic:

Interval

Return to red envelope ratio

TOP10%

7≤ROI

15%

TOP20%

5≤ROI<7

10%

TOP30%

3.1≤ROI<5

5%

If

Shop A is replenished with 2,000 yuan

ROI - 6

Extra 2000 yuan*10%=200 yuan

Example:

Shop A

Top 20% Ctrip occupancy in March

Then

In March, Ctrip averaged 25 daily home sales

ROI is TOP30%

His CPC consumption is in TOP15%

Replenishment of store for 5000 yuan

Give me a red envelope for 2500

Additional gift 1400.=5000*

Ctrip Rental Rate

10% back to list + room available for sale

3% additional revenue for reaching standard + 5% return for ROI list + 10% return for amount of CPC consumed