Hotels Where are main technologies? Hotel marketing does not work, where to look for reason? let me tell you

Original: Li Sheng

From ancient times to present day

Hotel is a system

Hotel marketing is also a system

If there are problems with hotel marketing

We need to find cause from system's point of view

What underlies a hotel's marketing system?

This is actually a person

In other words, managing a hotel marketing organization

Where

Organizational management includes

Scoping Marketing

Position settings

Content of work

Hotel Marketing Restriction

Good communication with other departments, etc.

This is also due to mechanical problems

If problem escalates to hotel level

This will deal with issues such as external markets and domestic services or products

When you have opportunity

After analyzing organization and mechanism of marketing

This is a special level of operation

The following 7 methods can be mentioned

1

Hotel positioning and products

Location and business district

According to basic position of hotel

for marketing events

2

Planning market and distribution channels

Through planning and analysis of results

Assessing importance of customer sources and direction of improvement

3

Drainage works

Split by

Matched Clients, OTA Channels, Individual Clients, Teams

These vacancies

Work plan for week and month

The more better

4

Tracking and maintenance

Just a major client or an important client

First, when you shop in store

One of them after leaving store. Agreed buyer must visit

5

Get customer statistics

If share is low

Under normal circumstances, problem should be internal

Under normal conditions, internal service and management of hotel needs to be improved

In terms of hotel marketing

Is pricing structure reasonable? It is necessary to evaluate quality of client

6

Building a membership system

If there is a membership system

You need to use data to speak. Use data to replace human experience

7

Evaluation and training of marketing staff

Evaluation must be carried out in accordance with SMAIT principle. Learning should be practical

Hotel marketing doesn't work well

Reflection in hotel

Occupancy is low. Less operating income

Reflected in

Complaints and bad reviews from customers have increased. The percentage of repeat purchases is low

But besides marketing

We must find reason inside hotel

This is a hotel product problem

Or service problem

Is this a problem with location or with breakfast?

Is this a marketing or management issue?

Is this a problem with linen or a problem with soundproofing

This is a matter of safety or hygiene, etc.

How to create a hotel marketing system

I'm telling you

There are at least 10 building aspectshotel marketing system

A few words to explain

You can see it from this

Most hotels do not have a complete hotel marketing system

Hotel marketing is ineffective

Need to find cause in system

Is it a human problem or a method problem

Problem with flow, product is poorly made

It is more important to look for cause inside the hotel