Hotel CMS, how does it affect the hotel? what function? Come! let me tell you

Original: Li Sheng

Hotel chain

Zoom to specific scale

As the number of stores increases, brands gradually diversify

Unified management is getting more complex

If a chain hotel

Unable to achieve standardized and professional management

It won't complete

The benefits of effective group management. Therefore, scale advantages cannot be achieved

Self-test list

Does your hotel have such problems

1

Shop, brand

Standard information such as regions cannot be managed in a unified way

2

The current group pricing system cannot be effectively maintained

Prices in store cannot be controlled uniformly

Price adjustments as desired

Influence on group management norms and income

3

Shop operating income data cannot be viewed in a unified way

Lack of data for decision making

4

Membership system is chaotic, membership level, benefits

Standard marketing policy cannot be implemented

Frequent customer problems

5

Permissions for staff accounts are confusing

Hierarchical relationship unclear, invalid operation

6

Purchasing several systems, but not being able to connect them, which leads to increased costs.

CMS is a group management system for hotels

CMS group hotel management system

This is a medium to large hotel chain

Provide integrated digital solutions

Meet group's brand, data, and operations requirements

Unified customer management, etc.

Even

One person can manage a thousand stores

Make rapid expansion of hotel efficient, coordinated and controlled

Help hotels cut costs

The purpose of digital transformation is to increase efficiency and increase revenue

01

Unified group information management

From group

Shop, brand, region

Four options to manage and maintain basic group information

Make it testable, manageable, and controllable

Solving problems with statistics and managing information about multi-brand multi-stores

02

Create a standardized management system

Group management

Create a standardized management system

Many brands

Type of multi-storey building, price, channel, settlement

Unified and standardized silent room management eliminates management dilemma

Meet needs of strong/weak group control business scenarios to achieve effective control

Managing room types

The difference between a group room type and a pantry type

Can configure and maintain information about each room type

Batch shipping and cancellation of room types can be delivered to stores

And supports creation of custom room types for hotels only

Satisfy exquisite hotel management

Bid Management

Set group's standard price system

Support price changes in shop

Application, group approval, effective management of group price system

Channel Management

Single configuration

Maintain original customer channels

and can manage each channel

Prohibit hotel operators from changing booking channels without permission

Billing Management

Single configuration

Manage payment items

And supports scope of settlement items in guest rooms and blind rooms

Satisfies group's fine-grained control over use of checkout items in store

Stupid room management

Unified dumb room configuration

Manage classification of empty spaces in each store

Implement unified control and checkout characteristics in dumb rooms

Operation Log

Improve transaction log management

Support for multiple search terms

Make sure business system is monitored

03

Customer Relationship Management

Help group

Create an interconnected member management platform

Create a group membership system, rights, and a marketing pass

Achieve uniform and effective affiliate marketing management

Then, form operational advantages of group and get more profit

Members unlock membership levels, membership rights, membership marketing and increase repeat purchases

04

Centralized data management

Go

Data Island, full data

Provide hotel with a sound basis for developing development plans and adjusting its competition strategy

Using Group Market you can intuitively and comprehensively understand operation of stores of entire group.

Data Center

From different dimensions

Group finances, group management, group membership

Analyze operational status of each store with multiple reports

You can also check customer score data of each OTA platform using review function

05

Human Resources

Satisfies unified group management and control over all personnel

Flexible function configuration

Group staff and account system can be set manually

If you're using WeChat Enterprise, you can also automatically sync your organizational structure