2022. Ctrip. Smart technology 100 TB. Deep data analysis. Satisfy your needs. Poetry and distance...

Main technical application for big data mining

Data is one of core technologies Ctrip is most excited about

The Ctrip brand currently has 400 million users

The data generated by searching, browsing and booking every day is about 100 TB

In NOC data monitoring room at Ctrip's Shanghai headquarters, a TV screen displays real-time visualizations of all Ctrip's business systems around clock. In case of abnormal data fluctuations

Voice alert will be prompted to ensure system stability

Simultaneously

By digging into 100 TB of data, we can clearly determine if a user is sensitive to airplane seating

You can also predict where users will want to go in next three months. Data search and analysis

It is important for Ctrip to implement technological innovations to improve quality of personalized services

On other side

The complexity of Ctrip's risk management has also doubled as data scales up

Like other OTAs, Ctrip faces external risks every day, such as malicious account theft, malicious order reading, malicious resource hijacking, etc.

However

When it comes to risk control, Ctrip uses a complete risk control system without interruption

Covering all transaction links before, during and after the event. Real time response time of 100 milliseconds has now been reached

Smart technology makes travel more enjoyable

Ctrip uses innovative technologies and services

Constantly provide comprehensive protection for people's happy travels and continue to pursue mission of "make travel happier"

Early September 2020

Ctrip launched a "Midnight Room" for guests to understand, and hotel followed suit

Midnight Room by Ctrip is backed by a solid supply chain

Optimize product design and implement innovative solutions such as "automatic midnight order pick-up" to make it easier for early morning bookings to be made at hotel front desk

Displaying Ctrip company data

Each morning, 300,000 people search for hotel of day

On eve of Christmas and New Year, number of requests for "hotels for transit passengers" in popular transport hubs has increased

Every day from 0:00 to 07:00, Ctrip APP hotel channel will automatically switch to "Midnight Edition"

In addition to discounts from 30% to 40%, many "night rooms" have a 4-hour delay in check-out

Immediate confirmation, 24-hour front desk and other services to improve guest decision-making speed

Simultaneously

Ctrip also constantly releases various themed products to meet needs of different groups of people

For example, Ctrip Hotel and Mengbaihe have officially established Travel Sleep Lab

Big data and other technologies are designed to "allow passengers to sleep for an extra hour", while "zero pressure room" explores how to make guests sleep better

An entire set of zero-pressure cotton bedding has been added to Mengbaihe's "Zero Pressure Room". Many men and children are afraid of sweating, so choosing a “zero pressure room” can help you fall asleep faster

In addition

Its slow rebound characteristics can reduce rolling over during sleep and protect spine health

Overall, "zero pressure room" can increase deep sleep time by 23.3%

Smart apps also work with a custom service. In recent years

In addition, Ctrip continuously improves its travel product system, innovates its user experience, and improves its one-stop service experience

Ctrip Travel & Leisure Sequentially Launches Scenic Audio Guides and Scenic Smart Solutions

And a number of innovative services. Scenic Audio Guide service brings together a number of major audio providers in China

Let tourists not change application often

You can "listen" around world. In addition

The industry's first "Scenic Spots Smart Cloud Platform" previously released by Ctrip is fully focused on ticketing and scenic spots entrance

Provide technical solutions for four main links of game and after-sales service, and support reservation of "full channels, full scenes and full formats" under a real name in scenic areas

For some tourists who cannot use Internet conveniently, OTA platforms such as Ctrip have launched offline ticket vending machines - tourists can buy or receive tickets offline

This is not only convenient for people who cannot buy tickets online, but also implements a contactless service offline

Launching Ctrip

SOS service for traveling around world

This is first company in world to provide free assistance. Tourists can ask for help in function of platform "Emergency SOS Support"

Provide 24/7 online travel service, reply within 2 minutes

Especially when there is a major natural disaster, platform will also activate SOS function with one click

Respond to tourists' requests for help as quickly as possible. As far as travel is concerned, launch of Ctrip

Journey without worries

Online auto-order service raises customer service standards while protecting rights of drivers

Trip

This is alsoIt is first platform to offer unlimited waiting and free returns compared to other popular taxi platforms in China

Ctrip does not require users to pay overtime for waiting to avoid loss of drivers and protect their interests

Give drivers "no-show subsidies" and "waiting overtime subsidies"

The main advantage of Ctrip car service is quality of service. "Travel without worries" implements Ctrip's "high quality" strategy

It is practice of promoting qualitative and differentiated development of online car ordering, with the hope of setting a new service standard for online car ordering

Examples are as follows