What are the features and benefits of high room rate hotels? I said 4 points to clear your mind

Original: Li Sheng

I'm on a business trip

To catch plane

I arrived at Hefei Airport in morning

Breakfast is only available at airport

Two deep-fried dough sticks and a bowl of boiled soy milk

Small plate of pickles, two small pieces of watermelon, price 60 yuan

After paying bill

I think

In terms of actual cost, cost is only 10 yuan and 8 yuan

But I still spend here

I was thinking

Why is this store a little dirty and crowded?

You can sell breakfast for 60 yuan

I conclude

There are three reasons

First, position

Location of own airport

In addition, location is in front of airport lounge

It is also first restaurant to open breakfast

Second, time

Breakfast opened so early

To accurately determine flight time

Comparative matching

Time period when people who don't eat breakfast at home eat breakfast

Third, market

The airport itself

This is a relatively special market

Although there are other breakfast options

However

Basically same

Sometimes

Just products offered are different

So bye

There will also be breakfast alternatives at airport

For example

They serve instant noodles here

But I always think that such a breakfast is not breakfast

Therefore

In terms of market as a whole

While there is competition, there are substitutes

But competition is not fierce

But guest sees it from a cognitive point of view

Things at airport are a bit more expensive

However

Due to uniqueness and scarcity of market, you can only choose consumption

Second, I think

Then

Why can a hotel with guest rooms sell for a high price?

I will return to above ideas over breakfast to expand my thoughts

Place, time, market, product

Four aspects are key to selling at high prices

So, about location

If

Hotel location matters

If you have an advantage, of course you can sell it for a high price

For example

Hotels near Bund in Shanghai

It should be more expensive than hotels elsewhere

Although decoration and product are not much different

But in terms of price

Hotels near Bund have long-term premium value

One time

I'm in Dali

Help hotel improve management

Because hotel is located on Erhai Lake

The one overlooking Erhai Lake is more expensive, it won't be cheap

2. Time

For example, tourist season

Especially hotels in tourist market

It's okay to sell expensive

Prices in many hotels vary greatly during off-peak season

3. Market

Subscriptions

I say it in two ways

One aspect is level of competition in market.

If deviation is severe, there are often price wars

You are selling at a high price, and soon you will be gone

Or does it affect traffic

Another aspect

This is a market of opportunities, such as exhibitions, exams, school classes, etc. This is when market demand is quantified. It can be sold at a high price.

4. Products

Positioning defines product

If product is great

The service is also in place, of course you can sell more expensive

If

The location of hotel is not very good, although product is good

You can only use price cuts in exchange for traffic

The price of this product will be reduced

Four,

The high price of a hotel depends on many factors

For example

Product shortage, there is no similar product on market

and product is good

There is a certain market size

It can also be sold for a high price

I have served countless high quality homestay products

Most expensive 8000 yuan/night

General

When I provide data for him and her

The ones I've lived in cost more than 3,000 yuan a night

Reason

Product Uniqueness + Rarity + Environment

There is no alternative on market

Sometimes

Hotels offer high prices during high season

I understand very well

But

You also need to be clear

High price regardless of number of days

For hotels for 365 days

This is actually

Just a drop in bucket won't solve a fundamental problem

I'm telling you

We still need to get back to essence of hotel

Good positioning

Good product, good service, stable performance, evergreen

That's point