Original: Li Sheng
For most fundamental reason
According to needs of public
Gathering at a large sector of hotel
OTA agency model
Actually
First time booked by overseas platform
Developed
booking on main foreign sites
Profit model based on agency commission
Instead of going to a private hotel room
So
More hotels
And night sales are very important
Currently internal
Many platforms have retained "direct purchase + agency" form
If OTA
The platform fully supports direct sales mode
Cannot enable more hotel room resources
Unable to get additional reserve prices for hotels
So, agent
Cooperate with ota as a supplier
Become a bridge and link between ota and hotel
Hotel business in recent years
China has undergone amazing changes
From consumer demand, price positioning, service methods
Consumption patterns and more
Hospitality
This is also beginning of a turbulent period
When innovation is everywhere
Everyone is talking about Internet+
The hospitality industry also needs to come up with new concepts
In hotel business
The most important thing is bonus
Where there are people, there are opportunities
The same
Regardless of how hotel is updated
Agents have right to choose
Use market flexibly to avoid bad investments
Concerns about factors such as long payback periods
Then why
Choose an online hotel agency
Excluding mobile payments
And prosperity of e-commerce model
Actually, there are several reasons
One,
Light asset, low risk
After payment by client, agent makes a settlement with hotel
No prepayment required
The cost of main OTA platforms is obvious
Stable cash flow
Virtually no commercial risk
The biggest expense item is staff salaries
Two,
Easy to operate, easy to manage: company organization is simple
Simple platform maintenance
Just focus on developing hotel resources
I don't worry about traffic realization and income
Compared to traditional proxy mode
Could be more systematic and improved for operation and maintenance
One,
Hospitality
We can say that he is persistent
When you have resources
The channels will get wider and wider, and competition will continue to grow
Summing up
How to choose
The right industry
This is mindset and mindset of every entrepreneur
A test of human nature
Only
In a huge industrial market
Only in a market where industry trend continues to rise
Will
The opportunity to become a big brand
Entrepreneurs should not try to fight trends
We need to build momentum, look for momentum and use it to our advantage
Businesses can grow quickly
Choose most suitable development path
Choosing right industry means success is half guaranteed
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